Take Advantage of Your ATM to Augment Marketing Initiatives.

For many cardholders, the ATM is the most frequently-accessed, customer-facing touch point with their financial institution. Your ATMs are well suited for reinforcing your sales initiatives, augmenting current promotions, and advertising other products and services. As a transaction processor with over 40 years of experience, TransFund has the expertise to guide you in your ATM marketing.

Types of ATM Marketing Content

Just like direct mail, in-branch displays and advertising, your ATM messaging is another avenue for extending your overall brand and marketing campaigns. Your ATMs are well suited for reinforcing your sales initiatives through on-screen messaging, augmenting current promotions and marketing other products and services.

Why Take Advantage of ATM Marketing

Your financial institution has an opportunity to interact with current cardholders and prospects every day via your ATMs with custom on screen designs and messaging. Your ATM marketing plays a key role in promoting your bank or credit union’s unique products and services and creates a lasting impression on their minds. The messages you send your current and prospective cardholders via your ATM advertising endeavors offer your organization multiple opportunities to have an effective conversation with each one of your customers on a regular basis. Promote your brand, pique their interest and leave a lasting impression simply by taking advantage of the exposure available at one of the most used touch points available.

Three Opportunities to Deliver Messages to Cardholders via ATM Marketing

Welcome Screen – The welcome screen is when a first impression is delivered and provides you with a chance to advertise other products and services to your cardholders. Give your customers something to read that will get them thinking about other services you offer as they begin each transaction.

Please Wait Screen – When cardholders wait to see if more choices need to be made or if the transaction will proceed, you have the opportunity to engage cardholders while they wait. These precious seconds are the perfect opportunity to engage your cardholders with on-screen ATM advertising of current marketing promotions and create a sense of urgency, prompting them to take action before the promotional period is over.

Thank You Screen – The thank you screen gives you an opportunity to make your cardholders feel good about choosing your financial institution and perhaps motivate them to enter the branch for more information. Letting your cardholders know that you appreciate their business generates an overall feeling of confidence in your financial institution.