Marketing
Strategic Marketing for Financial Institutions
In an increasingly competitive landscape, marketing investment is directly tied to performance. U.S. financial institutions continue to increase marketing spend and data shows that those investing more in marketing experience stronger growth in loans, deposits and revenue. For some increasing spend is not an option. TransFund is here to help.
Build brand loyalty and drive revenue
Proven Results: 70% of participating clients experience year-over-year transaction growth.
Clients see annual transaction growth of 7%, nearly twice the national average.
TransFund offers high impact marketing programs and promotions throughout the year.
Expert marketing support including strategy, creative, copywriting, design and execution — all available at no extra charge.
Our 5-point marketing approach
Marketing Strategy
Growth strategies and integrated campaigns, all with a customized approach keep the momentum behind your penetration, activation and usage growth.
Analytics
We utilize models and tracking to derive insight about the performance and opportunities that lie within your program.
Partner Management
Exclusive partnership opportunities and negotiated pricing mean you can provide your cardholders with unique and desirable products at rates offered only through TransFund.
Social Media
We provide custom design, along with strategy and execution support to help you leverage this channel for your debit card program.