Maximize the return of your debit card program.
TransFund helps you understand and analyze the primary drivers of your debit card penetration, activation, usage and revenue, enabling you to make targeted marketing decisions and increasing your profitability.
With our commitment to analyzing the performance of your program, we allow you to make more informed marketing decisions backed by an in-depth understanding of your cardholders’ behavior and demographics. Through a collaborative process we facilitate, we put together a four step plan to increase cardholder loyalty and grow revenue for each of our institutions:
- Benchmark your program to understand where the opportunities to grow are.
- Identify new revenue opportunities and how to drive increased transaction volume.
- Create and implement solutions that address areas of under performance identified through benchmarking.
- Assess identified opportunities.