Debit Card Program Analytics (PAU)

Understand and maximize your credit card and debit card program performance.

TransFund helps you understand and analyze the primary drivers of debit card and credit card performance, such as penetration, activation, and usage. This enables you to make targeted marketing decisions and increase program profitability.

We commit to analyzing your program’s performance and revenue, so you can make informed marketing decisions based on an in-depth understanding of your cardholders’ behavior and demographics. Our collaborative processes include a four-step plan to increase cardholder loyalty and grow revenue, including:

  • Benchmarking your program to understand current growth opportunities
  • Identifying new revenue opportunities, including increased transaction volume
  • Creating and implementing solutions to address underperformance
  • Assessing identified opportunities

Working closely with each client, we identify both the strengths and opportunities for growth within each credit card and debit card program. Once identified, we determine if the proper products are in place to meet current goals. Are incentive checking programs, rewards, sweepstakes, affinity programs or cardholder education currently offered for each card program? Are cardholders aware of all the features you offer? Is more marketing needed?

Choose TransFund for your card analytics support partner.

Success in any project requires all parties involved to be committed. The most successful card programs are the ones that evaluate the metrics of their program regularly and have company-wide support to take action on solutions. At TransFund, we realize everyone wears multiple hats, deals with compliance issues and can’t dedicate the time to the card portfolio that once was allowed. That's where we come in with the experience and expertise to help.

Improving your card program performance takes data, insight, and guidance. To learn more about how TransFund can help you maximize the power of your credit card and debit card program’s analytics, call 1(800) 588-6816 or email us today.