Understand and maximize your credit card and debit card program performance.
TransFund helps you understand and analyze the primary drivers of debit card and credit card performance, such as penetration, activation, and usage. This enables you to make targeted marketing decisions and increase program profitability.
We commit to analyzing your program’s performance and revenue, so you can make informed marketing decisions based on an in-depth understanding of your cardholders’ behavior and demographics. Our collaborative processes include a four-step plan to increase cardholder loyalty and grow revenue, including:
- Benchmarking your program to understand current growth opportunities
- Identifying new revenue opportunities, including increased transaction volume
- Creating and implementing solutions to address underperformance
- Assessing identified opportunities