Understand and Maximize Your Debit Card Program Performance
TransFund helps you understand and analyze the primary drivers of debit card performance, such as penetration, activation, usage and revenue. This enables you to make targeted marketing decisions and increase program profitability.
We commit to analyzing your program’s performance and allow you to make informed marketing decisions based on an in-depth understanding of your cardholders’ behavior and demographics. Our collaborative processes include a four-step plan to increase cardholder loyalty and grow revenue, including:
- Benchmarking your program to understand current growth opportunities.
- Identifying new revenue opportunities, including increased transaction volume
- Creating and implementing solutions to address underperformance
- Assessing identified opportunities