Debit Card Program Analytics (PAU)

Understand and Maximize Your Debit Card Program Performance

TransFund helps you understand and analyze the primary drivers of debit card performance, such as penetration, activation, usage and revenue. This enables you to make targeted marketing decisions and increase program profitability.

We commit to analyzing your program’s performance and allow you to make informed marketing decisions based on an in-depth understanding of your cardholders’ behavior and demographics. Our collaborative processes include a four-step plan to increase cardholder loyalty and grow revenue, including:

• Benchmarking your program to understand current growth opportunities.
• Identifying new revenue opportunities, including increased transaction volume
• Creating and implementing solutions to address underperformance
• Assessing identified opportunities

Working closely with each client, we identify both the strengths and opportunities for growth within each debit card program. Once identified, we determine if the proper products are in place to meet current goals. Are incentive checking programs, rewards, sweepstakes, affinity programs or cardholder education currently offered for each program?

Choose TransFund for Your Analytics Support Partner

Success in any project requires all parties involved to be committed. The most successful debit card programs are the ones that evaluate the metrics of their program regularly and have company-wide support to take action on solutions. At TransFund, we realize everyone wears multiple hats, deals with compliance issues and can’t dedicate the time to the card portfolio that once was allowed.

Improving your debit card program performance takes data, insight, and guidance. To learn more about how TransFund can help you maximize the power of your debit card program’s analytics, call 1(800) 588-6816 or email us today.