Marketing Support

TransFund Marketing provides guidance, solutions and graphic design to help you successfully launch your program and continue to engage and grow your cardholders year after year.

We are your full-service resource for debit card and ATM marketing support materials, from informational brochures to assistance with planning social media, advertising and marketing campaigns for your card products. Our marketing resources are designed to help you make the most of your card portfolio. We offer professionally-designed, high-impact marketing and educational materials as you need them, whenever you need them. Our team provides these services at no cost, so you only have to pay for printing materials. It’s a simple, cost-effective way to promote your products and maximize interchange income.

 

Our 5-point marketing approach covers all aspects of your debit card program:

1. Marketing Strategy: Growth Strategies and integrated campaigns, all with a customized approach keep the momentum behind your penetration, activation and usage growth.

2. Analytics: We utilize models and tracking to derive insight about the performance and opportunities that lie within your program.

3. Partner Management: Exclusive partnership opportunities and negotiated pricing mean you can provide your cardholders with unique and desirable products at rates offered only through TransFund. 

4. Social Media: We provide custom design, along with strategy and execution support to help you leverage this channel for your debit card program.

5. Marketing Measurement: We know the importance of ongoing evaluation of your program’s products and marketing methods, so we establish metrics and create reports which allow us to devise strategy and apply insights. 

Complimentary Debit Card Marketing Services

Our marketing strategy for your debit card program involves several touch points to impact performance positively and covers all aspects of your program.

• Custom Card Design:  More and more, consumers are asking for choices. To help your financial institution satisfy consumer demand while differentiating yourself from the competition, TransFund has developed a full line of card products, all with a custom design of your choice. These card products are designed to attract new accounts and grow deposits and have a proven history of success. From start to finish, experienced TransFund professionals help guide you through the process of custom-designing your card and product implementation.
• Complete Debit Card Marketing Support: We provide comprehensive marketing services for your debit card program, including card design services, web graphics, posters, social media strategy, media plans and execution support. We know that promoting your card programs means stronger penetration, activation and usage—good news for your bottom line.
• Tailored, Flexible Promotions—Including Rewards Programs: Financial institutions that compete for debit card business often rely on loyalty programs to attract and retain cardholders. Cardholders tend to increase their debit card spend and strengthen their affinity with institutions that offer loyalty programs. Your cardholders engage in all aspects of the program through a customizable and easy-to-navigate website, which they can access via single sign-on through your financial institution’s website.
  
  Take advantage of our impressive array of rewards options that cardholders are sure to find appealing, including travel, gift cards, merchandise and more. Additionally, we take a proactive approach to account management with tools designed to help you assess your program’s effectiveness, including an administrative website where you can get fast, efficient support.
  
  
• Custom ATM Screen Designs: For many cardholders, the ATM is the most frequently-accessed customer-facing touch point with their financial institution. Such frequent and direct contact gives you an unprecedented opportunity to deliver messages to the right person at the right time. Just like direct mail, in-branch displays and advertising, your ATM messaging is another avenue for extending your overall marketing campaigns. Our team will help design a full set of customized welcome, wait and thank you screens to reinforce your brand and capture the attention of your cardholders.
   
• Sweepstakes Programs: Drive card usage and activation with effective sweepstakes programs. TransFund provides unique turnkey marketing promotions, handling every aspect of the campaign, from segmentation and execution to post-campaign measurement and reporting. Our promotions are flexible and completely customized to fit the financial institution’s needs.


• Detailed Debit Card Marketing Analytics and Measurement: We allow you to make more informed marketing decisions backed by an in-depth understanding of your cardholders’ behavior and demographics. Our program lets you 1) benchmark your program to understand where the opportunities to grow are, 2) identify new revenue opportunities and how to drive increased transaction volume, 3) create and implement a solution that addresses areas of underperformance identified through benchmarking and 4) assess identified opportunities.

Get Custom Marketing Solutions Today

Your debit card program is an important driver of volume and transactions. Our marketing support services will help take your debit card adoption and usage rates to the next level. Take advantage of TransFund’s custom card design, flexible rewards programs and complete digital and print marketing services for your program. Give us a call or email us today for more information.